Who's the team behind the Tour of the Roses?

The Tour of the Roses isn’t a marketing gimmick for a cycle brand, it’s a ride for serious amateur cyclists, organised by seriously amateur cyclists. If you’d like to get involved as a sponsor, please get in touch.

This will be the first time we’ve organised a cycling event, so we can’t promise everything will go to plan (especially the weather). That’s the reason we’re keeping it small, focusing on the rides themselves, and not getting involved in trying to act as a travel agent offering all-inclusive packages.

It’s basically a family affair. Steve and Andy Elliott are brothers who grew up in Lancaster, where a lot of the family still live. For the last five years they’ve been writing a fairly popular cycling blog, Broleur, chronicling their rides in the UK and across Europe.

Simeon, the third guide, is a school-friend of Steve’s who lives in Dolphinholme, in the Trough of Bowland. He rides a lot there and in the Lakes, although mostly on knobbly tires. His wife Catherine and two girls will be serving up lunch in Eskdale Green on Day Two.

Driving the broom wagon/van will be CJ, our brother-in-law. He has mechanical skills way in advance of anything found in our genes. He’s just the sort of bloke you want to see pulling up in a van when you’ve got a problem you can’t fix yourself.

And our beloved, long-suffering Mum and various conscripted aunties, uncles and cousins will be making the sandwiches, baking the flapjacks and raiding Booth’s supermarket for the finest sausages. The food will not disappoint.