How can my brand become associated with the Tour of the Roses?
Well thank you for asking! If you’re a cycling-related brand we’d love a contribution of cash or goodies to help make the event commercially viable, or more attractive to entrants.
We recognise this is only a small event, with a maximum of 24 participants, but the marketing effort will reach a much broader audience, mostly comprised of dedicated UK-based cyclists. Our associated blog, Broleur.com, which we’ll be using to promote the event, reaches a couple of thousand UK cyclists a month.
Any kind of sponsorship or involvement is negotiable. We’re happy to put your logo on the website and any event-related communications - we’d even consider a naming sponsor for the right brand and offer. Alternatively, you may be able to provide sports nutrition, mechanical support, or some other payment in kind.